Digital Marketing Course in Chakwal
Build a customer persona, write a 30-day calendar, run a real Meta Ads campaign, audit a real site — then learn to package all of it and charge for it.
- Duration
- 2 or 6 months
- Level
- Beginner to professional
- Timings
- Flexible — ask us
- Fee
- Contact us — 0309 0571403
Taught by people who run marketing for local businesses
We run digital marketing for local businesses as well as teaching it, and that shapes what is in here. You will not spend the course on theory and screenshots. You will build a persona, write a 30-day calendar, run a real Meta Ads campaign, audit a real site’s SEO, and read what the analytics actually say afterwards.
The last stretch of both tracks is about earning from it: packaging services, finding local and international clients, discovery questions, objections, proposals, retainers and closing. Every student pitches to a mock client before they finish.
Platforms and toolsWhat it gets you
Two tracks, both ending in paid work
Not sure which track suits you? Call 0309 0571403 and we will tell you.
Every discipline in one pass, then four classes on selling and three on freelancing - so you leave with a service to offer, not just a subject you have studied.
9 modules · 40 classes01 Digital marketing fundamentalsClasses 1-5
Practical: build a complete customer persona and a basic marketing strategy for a real business.
- Introduction to digital marketing
- The digital marketing ecosystem and career opportunities
- Target audience and customer personas
- The customer journey and marketing funnel
- Branding fundamentals and digital marketing strategy
02 Social media marketingClasses 6-10
Practical: a 30-day content calendar for a real or invented business.
- Social media marketing fundamentals
- Facebook and Instagram business setup
- Content strategy and content pillars
- Content creation, hooks and captions
- Social media calendar and scheduling
03 Content marketing and copywritingClasses 11-14
Practical: write posts, captions, ad copy and short-video scripts.
- Content marketing strategy
- Copywriting fundamentals
- Writing high-converting posts, ads and CTAs
- Reels and short-form video content strategy
- Attention-grabbing hooks
- Storytelling
- The AIDA and PAS frameworks
- Promotional versus educational content
- How viral content actually works
04 SEOClasses 15-19
Practical: keyword research, competitor analysis, optimise a live page, and produce an SEO audit report.
- Introduction to SEO
- Keyword research
- On-page SEO
- Technical and off-page SEO basics
- SEO strategy and website audit
05 Paid advertisingClasses 20-26
Ends in a real Meta Ads campaign project.
- Introduction to paid advertising
- Meta Ads Manager
- Campaign objectives and ad structure
- Audience targeting and retargeting
- Ad creatives and copy
- Budgeting, bidding and campaign optimisation
- Awareness, traffic, lead generation, engagement, conversion and retargeting campaigns
06 Google marketingClasses 27-30
Practical: build a Google Ads campaign and read the data it produces.
- Google Ads fundamentals
- Search ads and keyword targeting
- Google Business Profile and local marketing
- Google Analytics and marketing performance
07 Email marketing and lead generationClasses 31-33
Practical: build a lead-generation funnel and the email sequence behind it.
- Email marketing fundamentals
- Lead magnets, landing pages and lead funnels
- Email campaigns and automated follow-ups
08 Selling skills and client acquisitionClasses 34-37
Practical: every student pitches a digital marketing service to a mock client.
- What services can you sell?
- Packaging services and pricing strategies
- Monthly retainers and value-based selling
- Local client hunting
- Facebook, Instagram and LinkedIn prospecting
- Freelancing platforms, cold outreach and referrals
- How to approach a client and ask discovery questions
- Understanding client pain points and presenting solutions
- Handling objections, negotiating and closing
- Creating a proposal and a quotation
- Sales presentation and client meeting simulation
- Follow-up strategy
09 Freelancing and professional practiceClasses 38-40
Final project: a complete campaign for a chosen business - research, audience, strategy, 30-day calendar, SEO plan, social campaign, Meta and Google Ads, lead funnel, sales strategy, client proposal and a marketing report.
- Freelancing fundamentals
- Upwork, Fiverr and LinkedIn
- Profile optimisation and portfolio building
- Proposal writing and winning a first client
- Client onboarding
- Contracts and scope of work
- Content approval process
- Reporting and client communication
- Retaining clients and monthly reporting
A week per discipline instead of a class per discipline, with a whole month on paid advertising and analytics and another on automation, e-commerce and growth.
24 modules · 24 weeks01 Introduction to digital marketingWeek 1 · Month 1
- What is digital marketing?
- Traditional versus digital marketing
- Digital marketing channels
- The customer journey
- Marketing funnel basics
02 Branding and personal brandingWeek 2 · Month 1
- Brand identity
- Target audience identification
- Creating buyer personas
- Brand positioning
- Personal branding for freelancers
03 Content marketing basicsWeek 3 · Month 1
- Content types
- Content planning
- Content calendar creation
- Storytelling techniques
- Content strategy
04 Graphic design for marketingWeek 4 · Month 1
- Canva essentials
- Social media design
- Ad creatives
- Branding materials
- Marketing visuals
05 Facebook marketingWeek 5 · Month 2
- Facebook Business Manager
- Page setup and optimisation
- Content strategy
- Audience building
- Engagement techniques
06 Instagram marketingWeek 6 · Month 2
- Instagram growth strategies
- Reels marketing
- Hashtag research
- Content planning
- Influencer marketing
07 LinkedIn marketingWeek 7 · Month 2
- Professional profile optimisation
- B2B marketing
- Lead generation
- LinkedIn content strategy
- Networking techniques
08 YouTube marketingWeek 8 · Month 2
- Channel setup
- Video SEO
- Content planning
- Audience growth
- Monetisation basics
09 SEO fundamentalsWeek 9 · Month 3
- How search engines work
- SEO types
- Keyword research
- Search intent
- Competitor analysis
10 On-page SEOWeek 10 · Month 3
- Meta tags
- URL structure
- Content optimisation
- Internal linking
- SEO tools
11 Technical SEOWeek 11 · Month 3
- Website speed optimisation
- Mobile SEO
- Indexing and crawling
- Sitemap setup
- SEO audits
12 Off-page SEOWeek 12 · Month 3
- Backlink building
- Guest posting
- Local SEO
- Google Business Profile
- Authority building
13 Facebook adsWeek 13 · Month 4
- Campaign objectives
- Audience targeting
- Ad sets and creatives
- Budget management
- Campaign optimisation
14 Instagram adsWeek 14 · Month 4
- Ad formats
- Retargeting
- Conversion campaigns
- Lead generation ads
- Performance analysis
15 Google AdsWeek 15 · Month 4
- Search campaigns
- Display ads
- YouTube ads
- Keyword bidding
- Conversion tracking
16 Analytics and trackingWeek 16 · Month 4
- Google Analytics
- Google Tag Manager
- Meta Pixel
- Data interpretation
- Performance reporting
17 Email marketingWeek 17 · Month 5
- Email campaign setup
- Lead magnets
- Landing pages
- Newsletter marketing
- Email automation
18 Marketing automationWeek 18 · Month 5
- CRM basics
- Chatbots
- Workflow automation
- Lead nurturing
- AI marketing tools
19 E-commerce marketingWeek 19 · Month 5
- Shopify marketing
- WooCommerce marketing
- Product launch strategies
- Customer retention
- Sales funnels
20 Advanced strategiesWeek 20 · Month 5
- Growth hacking
- Viral marketing
- Conversion rate optimisation
- A/B testing
- Funnel optimisation
21 Freelancing fundamentalsWeek 21 · Month 6
- Fiverr setup
- Upwork setup
- Freelancer.com
- Portfolio building
- Proposal writing
22 Client acquisitionWeek 22 · Month 6
- Finding international clients
- LinkedIn outreach
- Cold email marketing
- Lead generation
- Appointment setting
23 Sales and closing skillsWeek 23 · Month 6
- Sales psychology
- Understanding customer needs
- Handling objections
- Negotiation techniques
- Closing high-value clients
24 Agency building and final projectWeek 24 · Month 6
- Building a digital marketing agency
- Team management
- Pricing services
- Client retention
- Final capstone project presentation
We also do this for businesses
Not here to learn it yourself? Our Digital Marketing team does it as paid work. Someone to actually run your Facebook, Instagram and Google presence - the posts, the ads, and a monthly report on whether any of it brought people in.
Ask about the next digital marketing batch
We will tell you the fee, the timings and when the next batch starts. Finish properly, and there is a paid internship after it.