Marketing course

SEO Course in Chakwal

You cannot bluff SEO, so this is built on audits, real sites and real reports — on-page, technical, off-page and local — through to winning your first client.

Enroll in this course Ask about fees on WhatsApp

Duration: 2 or 6 months
Level: Beginner
Timings: Flexible — ask us
Fee: Contact us — 0309 0571403

5.0from 102 Google reviews of the centre

About this course

Built on audits, real sites and reports

SEO is one of the few skills where a small business in Chakwal and an agency in Lahore compete on the same terms, and where the results are checkable. That cuts both ways: you cannot bluff it, so the course is built around audits, real sites and reports rather than definitions.

Both tracks cover on-page, technical, off-page and local SEO. The six-month course goes further into Core Web Vitals, schema, e-commerce and international SEO and AI-assisted workflows, then spends a full month on finding clients, discovery calls, pricing retainers and the two objections you will hear most — that it costs too much, and that they need to think about it.

Tools you will work in

Google Search ConsoleGoogle AnalyticsGoogle Keyword PlannerGoogle TrendsGoogle Business ProfileSchema markupFiverr, Upwork and LinkedIn

Abid MalikLeads this course, and our SEO team.

Our trainers

What it gets you

Keyword research that starts from search intent, mapped to real pages

On-page work you can defend — titles, structure, internal links, semantic coverage

Technical SEO: crawling, indexing, canonicals, redirects, Core Web Vitals and schema

Ethical link building, and the ability to spot a toxic backlink profile

Local SEO — Google Business Profile, citations, NAP consistency, reviews

A professional audit report a client will actually read and act on

SEO packages, pricing and the sales conversation that sells a retainer

Curriculum

Two tracks, every one of them on real sites

Not sure which track suits you? Call 0309 0571403 and we will tell you.

One discipline a week, each ending in a practical project on a real site, and a final week on packaging and pricing SEO as a service.

8 modules · 8 weeks

01 SEO fundamentalsWeek 1

Introduction to SEO and search engines
How Google Search works
SEO types - on-page, off-page and technical
Search intent and the SEO funnel
SEO tools introduction and a practical website audit

02 Keyword researchWeek 2

Keyword research fundamentals
Short-tail versus long-tail keywords
Search intent and keyword mapping
Competitor keyword research
A keyword research project using professional SEO tools

03 On-page SEOWeek 3

SEO-friendly URLs and website structure
Title tags and meta descriptions
Headings, content structure and keyword placement
Image SEO, internal linking and anchor text
A complete on-page SEO audit

04 Content SEOWeek 4

SEO content strategy
Topical authority and content clusters
Content optimisation and semantic SEO
AI-assisted SEO content creation and optimisation
Build a complete SEO-optimised article and content plan

05 Technical SEOWeek 5

Technical SEO fundamentals
Crawling and indexing
XML sitemaps and robots.txt
Core Web Vitals, page speed and mobile SEO
Canonical tags, redirects, schema and a technical audit

06 Off-page SEO and link buildingWeek 6

Off-page SEO fundamentals
Backlinks and link quality
Competitor backlink analysis
Link-building strategies and digital PR
Guest posting, outreach and a backlink campaign project

07 Local, e-commerce and advanced SEOWeek 7

Local SEO and Google Business Profile
Local citations, reviews and local link building
E-commerce SEO
International SEO and advanced strategies
SEO analytics - Google Search Console and Google Analytics

08 SEO expert, freelancing and sellingWeek 8

A complete SEO audit and report
SEO strategy for real clients
Building SEO packages and pricing your services
Freelancing on Fiverr, Upwork, LinkedIn and with direct clients

A month each on foundations, on-page, technical, off-page and local, then analytics and AI workflows, then a month on selling SEO and ten real projects.

26 modules · 26 weeks

01 Introduction to SEOWeek 1 · Month 1

What is SEO?
Search engines and how they work
Crawling, indexing and ranking
Organic versus paid traffic
On-page, off-page, technical and local SEO
SEO terminology
Understanding SERPs

02 Search intent and SEO strategyWeek 2 · Month 1

Informational, navigational, commercial and transactional intent
Understanding the customer journey
SERP analysis
Competitor analysis basics
Identifying ranking opportunities
Creating an SEO strategy

03 Keyword researchWeek 3 · Month 1

Seed keywords
Long-tail keywords
Short-tail versus long-tail
Search volume and competition
Keyword difficulty
Commercial keywords
Keyword mapping

04 Keyword research toolsWeek 4 · Month 1

Google Search
Google Keyword Planner
Google Trends
Search Console keyword data
A professional keyword research workflow
Building keyword databases
Practical keyword research project

05 Advanced keyword researchWeek 5 · Month 2

Competitor keyword research
Keyword gaps
Semantic keywords
Related searches
People Also Ask
Topical keyword clustering
Building keyword silos

06 Content strategyWeek 6 · Month 2

Search-focused content planning
Content calendars
Topic clusters
Pillar pages
Supporting content
Content briefs
Content gap analysis

07 On-page SEOWeek 7 · Month 2

Title tags
Meta descriptions
URL optimisation
Heading structure
Keyword placement
Image optimisation
Internal linking
Anchor text

08 Advanced on-page SEOWeek 8 · Month 2

Content optimisation
Semantic SEO
Entity optimisation
E-E-A-T concepts
Featured snippets
Rich results
Content refresh strategies
On-page SEO audit

09 Technical SEO fundamentalsWeek 9 · Month 3

Website architecture
Crawlability
Indexability
Robots.txt
XML sitemaps
Canonical tags
Redirects
404 errors

10 Advanced technical SEOWeek 10 · Month 3

Duplicate content
Pagination
Orphan pages
Crawl budget
JavaScript SEO basics
HTTP and HTTPS
URL parameters
Website migrations

11 Core Web Vitals and performanceWeek 11 · Month 3

Page speed
LCP
INP
CLS
Mobile SEO
Image compression
Website performance optimisation
Speed audit

12 Structured data and technical auditingWeek 12 · Month 3

Schema markup
Organization schema
Product schema
Article schema
LocalBusiness schema
FAQ and other supported structured data
The technical SEO audit process
A practical technical SEO audit

13 Link building fundamentalsWeek 13 · Month 4

What are backlinks?
Follow versus nofollow
Link quality
Domain authority concepts
Relevance
Anchor text
Toxic and spammy links

14 Advanced link buildingWeek 14 · Month 4

Guest posting
Resource link building
Broken link building
Digital PR
Competitor backlink analysis
Link reclamation
Outreach strategies
Building a backlink campaign

15 Local SEOWeek 15 · Month 4

Google Business Profile
Local keyword research
NAP consistency
Local citations
Reviews and reputation
Local landing pages
Local link building
Local SEO audits

16 International and e-commerce SEOWeek 16 · Month 4

International SEO basics
Hreflang
Country targeting
E-commerce keyword research
Category and product page SEO
Faceted navigation
Product schema
E-commerce SEO strategy

17 Google Search ConsoleWeek 17 · Month 5

Setting up Search Console
Performance reports
Queries and pages
Indexing reports
Sitemap submission
URL inspection
Identifying ranking opportunities
SEO troubleshooting

18 Analytics and SEO reportingWeek 18 · Month 5

Google Analytics fundamentals
Organic traffic analysis
Conversions
Landing page performance
User behaviour
SEO KPIs
SEO dashboards
Client reporting

19 AI for SEOWeek 19 · Month 5

AI-assisted keyword research
AI content briefs
AI-assisted content optimisation
Content ideation
Competitor analysis with AI
SEO automation
AI prompts for SEO
A human plus AI content workflow

20 SEO audits and troubleshootingWeek 20 · Month 5

Complete website SEO audit
On-page audit
Technical audit
Backlink audit
Content audit
Competitor audit
Prioritising SEO problems
Creating professional SEO audit reports

21 SEO strategy and advanced problem solvingWeek 21 · Month 6

Building complete SEO strategies
SEO forecasting
Traffic opportunity analysis
Competitor strategy
Content-led SEO
Programmatic SEO concepts
Enterprise SEO concepts
SEO roadmap creation

22 Freelancing and portfolio buildingWeek 22 · Month 6

Choosing an SEO niche
Creating an SEO portfolio
Building case studies
Creating sample audits
Fiverr profile setup
Upwork profile setup
LinkedIn positioning
Personal branding

23 Client hunting and lead generationWeek 23 · Month 6

Finding SEO clients
Local business prospecting
Cold email
Cold calling basics
LinkedIn outreach
Social media prospecting
Lead generation systems
Creating a prospect list

24 SEO selling skillsWeek 24 · Month 6

Understanding client needs
Discovery calls
Asking the right questions
Identifying pain points
Presenting SEO as a business solution
SEO proposal creation
Pricing SEO services
Handling objections

25 Closing SEO clientsWeek 25 · Month 6

Sales pitch development
Proposal presentation
Negotiation
Handling 'too expensive'
Handling 'I need to think about it'
Follow-up systems
Retainer sales
Upselling SEO services

26 Final professional SEO projectsWeek 26 · Month 6

Local business SEO project
WordPress website SEO project
E-commerce SEO project
Technical SEO audit
Competitor SEO analysis
Complete SEO strategy
SEO client proposal
SEO sales presentation
SEO portfolio and case study
Final client acquisition project

For businesses

We also do this for businesses

Not here to learn it yourself? Our SEO Services team does it as paid work. Search engine optimisation that improves your rankings on Google and brings the right customers to your business.

Get a quote View service

Ask about the next SEO batch

We will tell you the fee, the timings and when the next batch starts. Finish properly, and there is a paid internship after it.

Enroll now Call 0309 0571403